Incorporated in November 2013, Imagine Marketing Limited is a consumer products company with a digital-first approach. The company provides a broad portfolio of high-quality, lifestyle-oriented consumer products at affordable price points, under its brands boAt. The company provides products across a range of price points and customer segments in several product categories, which include: Audio (wired earphones and headphones, wireless earphones and headphones (neckbands), true wireless stereo (TWS), Bluetooth speakers, home theater systems and sound bars) Wearables (smartwatches) Gaming accessories (wireless and wired headsets, mouse and keyboards) Personal care appliances (trimmers and grooming kits) Mobile accessories (chargers, cables, power banks and other accessories).