Rentomojo is an innovative, end-to-end direct-to-consumer (D2C) platform in India for renting and subscription-based service of furniture and appliances. It is the largest rental platform in terms of live subscriptions and subscription-based revenue in Fiscal 2025 (Source: Redseer Report). The company’s end-to-end asset life cycle framework includes category management, procurement, refurbishment, servicing, reverse logistics, and redeployment in multiple cycles, leading to higher asset utilisation and capital efficiency. Rentomojo has achieved consistently high occupancy levels of more than 80% during recent fiscal years, leading to predictable and recurring revenue streams. It currently has a diversified range of 728,773 live products of furniture and appliances that include beds, sofas, wardrobes, refrigerators, washing machines, and water purifiers. It has popular brands like Haier, Wakefit, Livpure, and Duroflex along with its growing private label products, which also include appliances made in collaboration with Dixon Technologies (India) Limited. As of September 30, 2025, it had 227,511 live subscribers in 22 cities, providing affordable and flexible access to essential home products without any ownership upfront cost. Rentomojo operates through an omnichannel platform which is a combination of its digital portal and 67 experience stores, enabled by its 21 warehouses spread over an area of 444,486 square feet.